Hidden products
A meaningful part of your catalog never gets real visibility — even when demand exists. You paid to source, store, and list these products. PMax just never tests them.
Performance Max Optimization Tool
Turn Performance Max into product-level optimization.
PMax applies one target across your entire Google Shopping catalog — but margins, priorities, and ROAS expectations differ by product, brand, and category. Adsage audits and monitors your campaigns by connecting Google Ads, Merchant Center, and GA4 — so you optimize products by what actually matters to your business.
The Google Shopping black box
Performance Max hides product-level data. Your Google Shopping campaigns need SKU-level optimization.
Without product-level monitoring, you lose visibility, burn margin, and miss the products that should be scaled. A Google Shopping audit reveals what campaign reports cannot.
Margin blindness at product level
Margins differ by product, brand, and category — so ROAS expectations should too. PMax applies one campaign-level target across all of them, silently burning margin on some products while leaving profitable ones underexposed.
No clear product actions
Campaign-level reporting cannot tell you which products to scale, reprice, fix, or exclude. The data exists, but the product layer is missing.
Analysis is not enough
Sheets and Looker can describe the problem. But they cannot clean the data, classify products by business rules, or connect the output to Google Ads.
What a Google Shopping audit reveals
From black box to product-level optimization clarity.
Surface what Performance Max buries.
Which products are invisible, which waste budget, which deserve more exposure. A full Google Shopping audit in minutes, not weeks of spreadsheet work.
Not just ROAS. Your actual margins.
A 10x ROAS on a 5% margin product is not the same as 4x ROAS on a 40% margin product. Adsage lets you classify products by real margin, brand priority, and business goals — not a single campaign average.
Feed optimization signals back into Google Ads.
Adsage does not just audit your Google Shopping campaigns — it sends product-level classification labels back to Google Ads, so your Performance Max campaigns improve at SKU level based on your business rules. Export segments, connect labels, and hand off actions to the team or client.
What you find in your first Google Shopping audit
See what Performance Max hides. In minutes.
These are real segments from a single PMax account with 23,555 products. Adsage's optimization engine classified them automatically — no manual Google Shopping monitoring needed.
No Visibility
18,183
77.2% of catalog
Products with demand signals that PMax never tests. Revenue potential locked inside your own catalog.
Loss-Making
40.7K
wasted per period
Products spending budget without business return. Margin gone before you see it in campaign reports.
Strong Winners
78
products at 60x ROAS
Products with clear scaling potential. More budget here means more profitable revenue.
OOS Priority
162.9K
revenue at risk
Out-of-stock products with proven sales history. Every day without restock is lost revenue.
Performance Max optimization solutions
Google Shopping monitoring and audit — what each view does.
Every view answers a practical question: where are we losing money, what's invisible, what should the team do next? Continuous monitoring replaces one-off analysis.
How Performance Max optimization works
Connect once. Audit, monitor, and optimize every week.
Link your Google Shopping accounts, let Adsage audit your catalog, monitor what's hidden or wasteful, and act on it. Setup to first optimization insight: under 5 minutes.
Google Ads + Merchant Center + GA4
No code. No implementation project.
First insight in under 5 minutes
Beyond ROAS — deeper Google Shopping optimization
Four business lenses. One product optimization layer.
Every ecommerce team prioritizes differently. Adsage does not force a single metric. It lets you optimize and monitor products by the goals that actually matter to your business.
Profit protection
Margins differ across products, brands, and categories. Adsage flags SKUs where ad spend exceeds what the margin allows — losses that campaign-level ROAS hides.
Revenue expansion
Find invisible products with scaling potential. Unlock demand that PMax never tested.
Brand visibility
Ensure strategic collections, new arrivals, and private-label products get the exposure they need.
Catalog efficiency
Connect stock, feed quality, pricing, and ad spend into one view. Stop paying to advertise what you cannot sell.
What Google Shopping audits reveal across PMax accounts
The patterns are consistent. The optimization opportunity is real.
~40%
of products receive zero impressions in a typical PMax campaign
~20%
of products spend more than their margin allows
Top-heavy
A handful of SKUs consume most of the budget. The rest is
invisible.
Based on our internal analysis of PMax accounts.
Why not just use spreadsheets for Google Shopping optimization?
Sheets and Looker can help you inspect. Adsage gives you continuous monitoring and actionable optimization.
Spreadsheets / Looker
Manual data merging across Ads, MC, GA4
Static snapshot, outdated by next week
Analysis only — no way to act on findings
Hours of setup per account
No product classification logic
Cannot feed insights back to Google Ads
Adsage
Automatic cross-source normalization
Regenerate with one click
Segment exports + Google Ads label sync
First insight in under 5 minutes
Built-in + custom business rules
Labels flow back to Google Ads — campaigns improve at product level
Who uses Performance Max optimization tools
Built for ecommerce teams. Useful for agencies from day one.
Ecommerce teams
- See product-level profitability across your catalog
- Identify wasted spend and missed revenue
- Use segment exports to reprice, restock, or deprioritize
- Connect stock and pricing decisions to ad performance
Agencies
- Create segments and sync labels back to Google Ads
- Improve campaigns at product level using business rules
- Translate product-level insights into client-facing actions
- Hand off product, feed, or pricing work to the client team
Pricing plans
Choose the Adsage pricing plan by the jobs your team needs to run.
Adsage pricing plans are cumulative: each step keeps the previous capabilities and adds the next operating layer for product-level optimization.
Starter
5 dashboardsFor validating product-level visibility and building the first repeatable audit habit.
- Core audit dashboard
- Product segmentation
- Regeneration workflow
- Signals + exports Growth+
- Product data import Enterprise+
- No dashboard cap Agency
Growth
5 dashboardsFor teams turning the audit into an active optimization and collaboration workflow.
- Core audit dashboard
- Product segmentation
- Regeneration workflow
- Signals + exports
- Product data import Enterprise+
- No dashboard cap Agency
Enterprise
10 dashboardsFor larger operators that need more workspaces and imported product context.
- Core audit dashboard
- Product segmentation
- Regeneration workflow
- Signals + exports
- Product data import
- No dashboard cap Agency
Agency
Unlimited dashboardsFor agency and multi-account delivery where dashboard capacity should not slow the team down.
- Core audit dashboard
- Product segmentation
- Regeneration workflow
- Signals + exports
- Product data import
- No dashboard cap
Starter and Growth share the same dashboard limit, but Growth unlocks Signals, exports, and sharing. Enterprise adds product data import and a higher dashboard limit. Agency removes the dashboard limit.
FAQ
Common questions before you start.
Speed to value, data requirements, and which pricing plan fits after Starter — the things teams usually want to know before signing up.
Prefer to see it first?
A live demo is available before signup, and Growth, Enterprise, or Agency plans can start with a guided conversation instead of a cold trial.
How quickly can I get to first insights?
Most teams can connect Google Ads, Merchant Center, and GA4 in minutes. Starter is designed to get you from setup to your first product-level blind spots without a long implementation cycle.
Do I need margin data for Adsage to be useful?
No. Adsage is already valuable when you can see segmentation, hidden catalog coverage, stock issues, and non-converting products. Product data import adds the context needed for profit-first decisions when the team is ready.
Which Adsage pricing plan should I choose after Starter?
Starter supports up to 5 dashboards. The Growth pricing plan keeps the same dashboard limit and unlocks Signals, exports, and sharing. Enterprise raises the limit to 10 dashboards and unlocks product data import. Agency is the unlimited-dashboard pricing plan.
Is Adsage only for single stores?
No. Starter and Growth fit focused ecommerce teams, while Enterprise and Agency support multi-store setups, larger operators, and agencies that need broader rollout coordination.
Start your Google Shopping optimization
Stop managing ecommerce growth through campaign averages.
Start with a Performance Max audit. See the product-level blind spots in your Google Shopping catalog. Move into continuous monitoring and optimization when your team is ready.